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Brand Standards Guide

Download the Washington Beer Brand Standards Guide (PDF)

With this guide, we hope to make it easier for each of you to promote your product as a Washington-made beer, attracting customers who value buying local, as well building awareness of the high quality ingredients, taste and production standards of our state’s breweries.

With the Washington Beer Brand Standards Guide you can:

  1. Identify your beer as “Washington Beer” and bask in the glow of WA Beer goodness.
  2. Know how to most effectively use the Washington Beer logo, colors and fonts on your materials, from packaging to advertising and beyond.
  3. Help us to keep consistent usage of the Washington Beer brand with all participating breweries.

Logos

Download Instructions

On this page you can download the official Washington Beer logo in the appropriate format for your project needs.

To download an image, right-click on the link, then click Save Link As and save to the hard drive of your computer.

 

Which file is right for me?

EPS (Adobe Illustrator) – An EPS file is typically used by designers and printers who need to be able to scale the logo to various sizes. It requires a specific type of software to open (Adobe Illustrator, InDesign, or Photoshop Software for example). EPS files allow printers and designers more flexibility when working on a project and provides the highest quality image possible for the Washington Beer logo. This is the recommended version for all projects when possible.

PDF – PDF’s are a higher quality version of the file that is far more versatile than a standard JPEG. It is best to use a PDF file in most occasions when the native (original design file: AI, EPS, PSD) is unavailable or the file size is too big to send via FTP/email. High-quality PDF’s also work great when working on projects that will be printed by a professional printer.

JPEG (or JPG, if you’re a three-letter extension kind of person) – A JPEG is a compressed bitmap (pixel based) image. We are providing high-resolution JPEGs for your use. If you need the logo to be scaled to a larger size, please use the PDF version above instead or contact us to request a larger JPEG. Do not scale these images to a larger size, as image quality will be lost. The EPS version is preferred over the JPEG version for print projects. Also, JPEG isn’t recommended if you’re going to be editing the file repeatedly — it’s really a final-version file format. If you’re going to be editing the file in the future, consider EPS.

WMF (Windows Metafile Format) – WMF was introduced by Microsoft and is best used when working on a project using Microsoft Office programs such as MS Word and Publisher.

 

Downloads

Full Color Logo: This logo is the one we prefer to be used at all times if possible.

Download an EPS file >
Download an Illustrator (vector) PDF file >
Download a JPEG file >
Download a WMF file >

 

Two Color Logo: This logo works best when only two colors are allowed.

Download an EPS file >
Download an Illustrator (vector) PDF file >
Download a JPEG file >
Download a WMF file >


Reversed Two Color Logo: When a dark background is present, we recommend using this logo.

Download an EPS file >
Download an Illustrator (vector) PDF file >
Download a JPEG file >
Download a WMF file >

 

We understand that some projects may have color limitations so to keep consistency with the Washington Beer brand, we have provided the following versions:

Grayscale Logo (prints with one color for offset printing, two colors for screeen printing): Use this logo for any projects that only allow black & white or graysale printing.

Download an EPS file >
Download an Illustrator (vector) PDF file >
Download a JPEG file >
Download a WMF file >

 

Reversed Grayscale Logo (prints with one color for offset printing, two colors for screeen printing): If your project has a dark background and is only black & white or grayscale, use this logo.

Download an EPS file >
Download an Illustrator (vector) PDF file >
Download a JPEG file >
Download a WMF file >

Email Signiture

On this page you can download the official Washington Beer email signature image. You may use this image along with your brewery logo in your personal email signature.

To download, right-click on the image below, then click Save Link As and save to the hard drive of your computer.

Alternately, if you prefer to use the server address of this image, it is:

http://www.washingtonbeer.com/brand-guide/logos/WABeerEmailSignature.jpg

Fonts

You can download the official fonts used for Washington Beer promotional purposes. Simply click on the font you want and it will take you to a third-party link where you can download the appropriate format for your project needs.

Resources

The Washington Beer Commission provides these resources to help you promote your brewery and products. Please contact Eric Radovich if you have any questions about usage.
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11112 117th PL NE, Suite B, Kirkland, WA 98033 / PH. 206.795.5510 / SITEMAP
11112 117th PL NE, Suite B
Kirkland, WA 98033
PH. 206.795.5510
SITEMAP

RESOURCES