American Brewing teams up with American Heart Association
American Brewing Company has teamed up with the American Heart Association and an array of local restaurants to promote heart-healthy living. The brewery is releasing a limited supply of its Heart of Gold Kolsch, with 100 percent of the proceeds from the sale of the beer benefiting the American Heart Association, raising awareness of the annual South Sound Heart & Stroke Walk. The beer will be tapped at various locations (listed below) on Wednesday, July 18th.
Here is the press release we received today about the beer and the partnership:
American Brewing Company of Edmonds, WA is proud to announce, The “Heart of Gold” Tap Night.
July 18th, 2012 - American Brewing Company, The American Heart Association (AHA) and an amazing array of local restaurant establishments will join together to tap “Heart of Gold,” American’s new, limited edition, Kolsch style golden ale. Through the generosity of these partners, 100 percent of the sale of this crisp and delicious brew will benefit The American Heart Association and will raise awareness for The AHA’s annual South Sound Heart & Stroke Walk.
As the Heart & Stroke Walk is designed to promote heart-healthy living and to fight the battle against heart disease, so is the goal of tapping “Heart of Gold” Kolsch Ale. This crisp and refreshing summer ale is the perfect partner in the fight. Every time another pint of this “heart healthier” golden beer is poured, another donation will be made to teach children how to avoid obesity and live longer, to help distribute innovative CPR Anytime kits to the community, to teach hospital patients and health professionals about the risks of stroke, and to help educate people on how to reduce their own personal risk of heart disease.
The “Heart of Gold” project was inspired when Aaron Artman, President of the Tacoma Rainiers and Event Chair for the South Sound Heart Walk approached American Brewing Founder, Neil Fallon, to form a team to raise funds for the walk itself. Fallon realized American Brewing could serve a larger purpose and so the American Brewing Team decided not only to participate in the walk, but to set their creative talents on crafting a new “heart healthier style” of beer which could raise both awareness and funds for such a great cause.
In promoting a heart healthier lifestyle, American Brewmaster Skip Madsen, designed “Heart of Gold” as a German Kolsch style ale, serving as a healthier alternative to many of the other craft beers on the market today. Madsen, famous for American Brewing Company’s other offerings, Breakaway IPA, Caboose Oatmeal Stout, and American Blonde, created the new addition from all local and fully donated ingredients. Made with Washington grain from Western Malting Company and Hop Union’s local hops, “Heart of Gold” is both delicious and serves a great cause.
Brewing a great beer can’t help fight heart disease on its own so America will team up with seventeen local beer purveyors to help get this message out. In agreeing to donate each and every dollar spent on “Heart of Gold” to The American Heart Association, these wonderful local establishments are stepping up where it counts. As Ryan Waterman, American Brewing Company’s Area Market Manager puts it, “With an economy the way it is, it’s really amazing to see such generosity from small local restaurants, and I’m really impressed with how they’ve volunteered to support and donate to such a great cause. It really shows that their hearts are in the right place and that they’re committed to The American Heart Association, The South Sound Heart Walk, and most of all, their community.”
It’s with much appreciation and gratitude that American Brewing Company’s “Heart of Gold” will be tapped July 18th at the following locations:
The Alehouse Sports Pub and Grille
Hank’s Tavern AKA Corner Bar
Loose Wheel Bar and Grill
McNamara’s Irish Pub
Medi’s Pizza and Pasta
O’Malley’s Irish Pub
The Office Bar and Grill
The Red Hot
Participate in the fight against heart disease by ordering a refreshing pint or pitcher of “Heart of Gold” at any of the above locations while the kegs last. And don’t forget to create your own South Sound Heart Walk team by visiting http://www.southsoundheartwalk.org to register. Cheers to a healthier heart!