The official beer of Seattle Beer Week hits the shelves April 11th
April 3, 2016 - 8:44 AM- by Kendall Jones, Washington Beer Blog -
Back in January, Reuben's Brews announced that it had been selected to brew the official beer of Seattle Beer Week 2016. Well, now it's happened. The brewery successfully brewed the first batch of the beer and it will soon be available for public consumption. Yesterday, the first cans rolled off the line and are expected to hit the shelves at local beer retailers on Monday, April 11th.
Reuben's Brews Daily Pale is described as a sessionable IPA. In addition to the cans, which will hit the market next week, it will be available on draft around the city during Seattle Beer Week. The official tapping ceremony kicks off Seattle Beer Week at the Reuben's Brews taproom on May 12th. This year, Seattle Beer Week runs from May 12th through May 22nd. Until then, cans.
The brewery describes Daily Pale as a hop-forward Session IPA with an aroma and flavor profile driven by citrus and passionfruit, with kiwi and honeydew undertones. At 4.9% ABV and 55 IBU, it’s light in the body, but balanced and focused on hop flavor and aroma, with a crisp, clean finish.
The name ‘Daily Pale’ provides a connection with the daily newspaper, and goes back to the idea that you can enjoy this beer everyday. It’s also a pun on pail, and can take you back to yester-year when people would get their daily beer in metal open pails (or “growlers”) from their local tavern. Luckily, this beer will be in more sanitary pails – 12oz cans – and kegs.
“To brew the official beer of the ultimate beer celebration in the city that is central to everything about us is an especially humbling experience,” said Adam Robbings, founder of Reuben’s Brews. “From opening our eyes to what great beer could be, to being the place where we’ve lived for the past ten years to the amazing support we’ve felt from the community since we opened – Seattle is at our core. To say that we feel a lot of responsibility to make the official beer for Seattle Beer Week a success is an understatement.”