Iron Horse Brewing Introduces High Five Hefe in Cans
May 23, 2014 - 12:11 PM- by Kendall Jones, Washington Beer Blog -
Iron Horse Brewery joins the growing list of Washington craft breweries packaging beer in aluminum cans. The company plans to start canning its High Five Hefe, with six-packs of 12-ounce cans available next month. Cans of High Five will be available in Washington, Montana and parts of Alaska, Oregon, and Idaho.
Beyond that, Iron Horse has created a way to engage beer drinkers in charitable giving. Actually, they'll be doing the giving, beer drinkers will simply be nominating the charities. After five weeks, the company will donate five-percent of proceeds to the top-nominated charity. See the press release below for more information.
Iron Horse Brewery Announces Six Pack Cans of High Five Hefe
Go High Five Yourself, You Deserve it. Do it on June 12th.
ELLENSBURG, WA (May 15, 2014) Iron Horse Brewery is announcing that “yes, another brewery is going to put craft beer in a can, but do it, you know, differently.” June will mark the release of High Five Hefe as a six pack of 12oz cans, also known as a “sixer.”
Brewed with ginger and locally sourced honey, High Five Hefe is a unique take on an American Wheat ale and will be one of the few craft wheat beers currently available in six-packs.
“We know that the wheat segment is strong and continues to grow at a pretty steady pace, despite what IPA has to say about it. Even with the strength of the category, when it comes to being able to choose a quality craft wheat beer in a can from a small producer out of central Washington, in Kittitas county, on Vantage Hwy, the choices are really limited,” commented Iron Horse General Manager, Greg Parker. “People want wheat beer and we happen to have a wheat beer that’s unique and will satisfy their mouth parts,” added Parker.
Release and Availability
Iron horse will release the High Five Hefe six-packs the second week of June and will be available throughout Washington, Montana, some of Oregon, a lil’ bit of Idaho and Alaska. With the slogan “Go High Five Yourself, You Deserve it,” 12 oz cans of High Five Hefe is meant for the active, outdoor adventurist, the enthusiastic praiser or the personal space observer; all of which are deserving of a high five, and a beer.
Five Weeks of High Fiving for Goodness-es Sake
In conjunction with the launch of the High Five Hefe 6 packs, consumers will have the opportunity to support their favorite charity through the newly created website www.morehighfive.com. In each 6 pack, there will be a sticker, token-thing that will direct consumers online where they can nominate (kinda like a virtual high five) their charity. At the end of 5 weeks, Iron Horse Brewery will give 5% of net proceeds to the top 5 nominated charities.
“The high five is a way to engage with other people that immediately puts you in a good place,” said Director of Marketing Jared Vallejo. “We want to extend that feeling to High Five Hefe, the beer, and make it a way in which people can pass on the high five,” commented Vallejo. “Also less hugging, more high fiving,” Vallejo declared, very randomly.
The release has been in the works for several months with placement secured at several of the major chain grocery retailers as well as independent grocers and beer retailers. Consumers hoping to get their hands on the six-packs, can use Iron Horse Brewery’s Beer finder for exact locations. The Beer Finder can be found here: http://ihor.se/beerfinder
About Iron Horse Brewery
Iron Horse Brewery, centrally located in Ellensburg, WA, has been producing hand crafted ales since 2007. Iron Horse is owned by father-son team Greg and Gary Parker. With 29 employees and a recent expansion, enabling IHB to double its brewing capacity, they plan to produce over 15,000 barrels of beer in 2014. To learn more about the brewery or to simply take a break from Facebook, go to www.ironhorsebrewery.com; you’ll probably be sorry you did.